Telemarketing: controversial technical communication in Business
Telemarketing is to make a phone call to a user to try to sell you a product, service or cause to be endorsing a cause.
This is the telemarketing to consumers. For businesses, of course, the concept is different. Telemarketing is a form of direct communication that allows the user to reach through a phone call explaining the benefits of a product or service, an offer or explain a particular case to gain followers.
Although it is a technique that continues to give great business results, the fact is that it is not without controversy. It is an intrusive method, which goes into the homes of people in their intimate moments in their lives, to offer a product or service.
It is also well-known insistence typical telephone commercials. It is not only a multitude of brands and companies attempt to connect with potential customers by phone, but each tries several times, to be really heavy and cumbersome for individuals.
Cold and hot lists Lists
One of the basics of telemarketing lists is the existence of cold and hot lists, which also leads to good or ill-considered telemarketing.
A hot list is called the contacts, names and phone numbers, which one reason or another are related to the company or brand that performs a specific telemarketing campaign. That is, have given their consent for the company in question to contact them to offer their products or services.
A cold list is one that contains contacts who have not consented or who have no direct relationship with the brand that makes telemarketing campaign. This applies, for example, when a person receives a call from a completely unknown company to offer a product that is not interested.
Undoubtedly, the hot lists are much more profitable in money and time for a company, because the contacts are or may be interested in your products. The lists are usually cold very low success rates, but are cheap and readily available, quite the opposite to the hot lists.
This is for the users, ie, anyone has the ability to choose how you want to receive commercial communications companies and what not. All companies are required by law to consult these lists and respect the decision of those who choose not to receive marketing communication.
Tags: basics of telemarketing lists, Business, Business Communication, Business Marketing, marketing communication, technical communication in Business, Telemarketing