Only recently in Latin America.
Since the enactment of the Sáenz Peña (1912), political parties began to organize their election campaigns without communication and advertising tools too sophisticated.
In 1928 the UCR use film and jingles.
The 1973 presidential campaign of New Force Alvaro Alsogaray represent the first effort to professionalize electoral communication, but it was in 1983 when it began to incorporate small-scale modern advertising techniques.
In the 70′s, the “political paradigm” was so powerful that conditioned to the media, imposing their rhythms and rules. Twenty years later are the mass media who impose their rhythms and playing political activity. The exponential growth of media power in our country has become the “political paradigm” in the dominant paradigm. It was in 1983 when he this paradigm shift was in the electoral campaign of the UCR, Raul Alfonsin. From then on election campaigns in our country (whether presidential or legislative, national or local, domestic or general) began a systematic incorporation of techniques and tools of analysis and measurement that MP offers.
In 1987, Antonio Cafiero, the renewal Peronism began to understand the importance of “like saying” in addition to the traditional “tell.”
In 1989, speech processors, image consultants and journalists participated actively in the campaign of Eduardo Angeloz. Carlos Menem also strengthened its profile of “direct contact” with people with modern communication styles, such as “Menemóvil” and remembered slogan “Follow me, I will not disappoint.”

The MP (political marketing) was born in the mid-twentieth century USA. While its strategic logic recognizes history as far back as the Greek polis and the Roman Empire. A mid-twentieth century were experts in manipulation of signs that gave the decisive impulse to the modern MP, were conditioned reflexes of Pavlov, Freud’s parental images, the science of mass trade Batten, Barton, Dustin and Osborne. In 1952 General Dwight Eisenhower has become the first presidential candidate to appeal to the services of an advertising agency, the “BBDO” to take charge of its television campaign. In USA was where the rapid expansion of media sowed fertile ground for a progressive and steady development of the MP. A few years later, on television American election campaigns came from the hand of the “talk shows” of candidates, like John Kennedy and Richard Nixon (1960).
In 1980 Ronald Reagan, and others were able to enhance his charisma and personal appeal with heavy doses of video politics and media coverage. In 1988 George Bush and Michael Dukakis turned to image consultants to strengthen its few attractions electoral profiles.
In 1990 Bill Clinton, Kohl Hemult, Tony Blair and Jose Maria Aznar, demonstrated once more the relevance of a professionalized managment media, especially television, as a tool for construction and public image correction. The politician who else has used in his campaigns of modern MP is BILL CLINTON; also fortify its popular image and seductive through his continuing involvement in television audience for less politicized (as in talk shows and MTV).
At the end of the century the candidates have begun to make full use of MP techniques, such as opinion polling, focus group sessions, television spots, image campaigns, telemarketing, commercial advertising, the infommercials (combination of commercial and informational) and direct marketing.

Too many entrepreneurs strive to create a great product and when they do it’s time to put into operation a major marketing campaign, but how? Of what use is a great product or service without an adequate method of advertising.

For your product and company should be known first develop an appropriate marketing plan, remember that it must have developed a business plan now is very similar. Marketing takes time, money and much preparation. One of the best ways to prepare is to develop a solid marketing plan.

But developing an effective marketing plan is not so simple, you must first understand your target market, its competitive position in the market and how it will reach that market to differentiate itself from competition.

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The market test also known as experimental technique consists in attempting to know directly the response of people to a product, service, idea, advertising, etc., And get the information needed for marketing research.

Generally, a market test is performed before the release of a new product, to assess their acceptance or host, and thus reduce the risk of introducing new product to market and it does not have enough demand.

An example of the use of market testing would be establishing a small stall where the new product offer, and we know the host well, printing and public reaction to it, before its introduction.

Advantages: get accurate information about the reactions or behavior of people with a particular product, service, idea or advertising.

Disadvantages: This technique uses a small sample, so the results could not be generalized.

The observing technique is to observe people, events, facts, cases, objects, actions, situations, etc.., In which you want to get the information needed for marketing research.

The observation technique is often used primarily to observe the behavior of consumers in their natural environments.

An example of using the observational technique would be to visit places frequented by our target audience and watch their behavior, for example, how the products discussed, the questions they ask, the products they choose to buy, etc.

Advantages: get accurate information that otherwise could not be obtained, or information that people are unable or unwilling to provide for various reasons. This technique is easy to apply and inexpensive.

Cons: The inability to identify emotions, attitudes or motivations that lead a consumer to perform an act.

In addition to the above advantages, other advantages of having a corporate blog are:

* Helps promote the company, brand or company’s products.
* Lets keep the public aware of the activities or business events, for example, opening a new store, launching a new product, new sales promotions.
* Allows for customer feedback, for example, to know their views before a new product.
* Allows for suggestions or advice for consumers.
* Lets meet new needs, tastes and preferences.
* Quickly respond queries, concerns or complaints from consumers.
* Helps humanize the relationship with consumers and win their trust.
* Can advise or advise consumers on the purchase or use of company products.
* Allows customer loyalty.
* To generate and maintain a positive image of the company.
* To generate and maintain good credibility.
* Can attract more visitors to the website or shop the company, if it fitted.