The observing technique is to observe people, events, facts, cases, objects, actions, situations, etc.., In which you want to get the information needed for marketing research.

The observation technique is often used primarily to observe the behavior of consumers in their natural environments.

An example of using the observational technique would be to visit places frequented by our target audience and watch their behavior, for example, how the products discussed, the questions they ask, the products they choose to buy, etc.

Advantages: get accurate information that otherwise could not be obtained, or information that people are unable or unwilling to provide for various reasons. This technique is easy to apply and inexpensive.

Cons: The inability to identify emotions, attitudes or motivations that lead a consumer to perform an act.

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Tags: marketing, marketing research, observational technique, observing technique

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