To develop and market new products will consider the following aspects:
* Identify the opportunity
* Design the product
* Pilot test market
* Making the necessary modifications made after the pilot test
* Sold
* Provide feedback to the process with the information obtained.

The products must come to meet a particular need, therefore must be analyzed and studied the market before its release and even before conception to detect what are the desires, wants, and needs.

On this basis the products are designed to be able to meet market needs.

The conception of the idea
* When you conceived the idea of a product, you can apply different techniques:
* The free association of ideas: It consists in giving any idea as valid.
* The analytical method: You can use questionnaires or other tools to answer questions.
* Nominal Group Technique: These meetings combine individual work and teamwork.
* Other sources of ideas: Conducting surveys of current or potential customers, group discussions, Market research, benchmarking with competitors, etc..

Innovation in product development

Innovation is a process where the idea to develop results in a product, technology or service. It is the possibility of creating something new or did not exist in the market and turn to meet the needs of consumers. When in the product design stage, it is possible to develop an innovative idea which could result, scientific discoveries, technological changes that alter the customs or habits of individuals or companies.

Not all innovative ideas are successful, it is important to have a complete understanding of the needs to satisfy, as well as the necessary tools for implementation.

The major weaknesses are
* Not enough ideas generated within the organization.
* Problems in the treatment of ideas generated.
* Drawbacks in the methodology for the implementation of the new product or service on the market.

The products the company produces and markets will have significant importance in the marketing approach, allowing its insertion into the market and optimizing the positioning against the competition.

The goods or services produced by the company should poser different characteristics to those offered by competitors. The product is a good or service can satisfy the wishes and needs of the consumer.

Tangible and intangible attributes that presents, such as packaging, color, price, brand, and the services it provides, will enable consumers to understand that they are buying more than just physical attributes, ie the benefits are becoming a product to meet your needs.

Product Categories
The product categories include:
1. Tangible products: Those that can touch and see, for example, a car or a television.
2. Intangible products, which are regularly referred to as services. Such products can not touch, taste previously. Examples include a bank, a training course, among others.

Classification
Products can be classified into three groups:
1. Non-durables: We usually eat in one or more times. Examples include the wine and bread.
2. Durables: Those who survive are often the first use, that is not consumed quickly. Examples are machinery, tools, among others.
3. Consumer Products: Are purchased for own consumption. They can be commonly used, so called blocks, emergency, comparison, etc.

Telemarketing is to make a phone call to a user to try to sell you a product, service or cause to be endorsing a cause.

This is the telemarketing to consumers. For businesses, of course, the concept is different. Telemarketing is a form of direct communication that allows the user to reach through a phone call explaining the benefits of a product or service, an offer or explain a particular case to gain followers.

Although it is a technique that continues to give great business results, the fact is that it is not without controversy. It is an intrusive method, which goes into the homes of people in their intimate moments in their lives, to offer a product or service.

It is also well-known insistence typical telephone commercials. It is not only a multitude of brands and companies attempt to connect with potential customers by phone, but each tries several times, to be really heavy and cumbersome for individuals.

Cold and hot lists Lists

One of the basics of telemarketing lists is the existence of cold and hot lists, which also leads to good or ill-considered telemarketing.

A hot list is called the contacts, names and phone numbers, which one reason or another are related to the company or brand that performs a specific telemarketing campaign. That is, have given their consent for the company in question to contact them to offer their products or services.

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