The goods or services produced by the company should poser different characteristics to those offered by competitors. The product is a good or service can satisfy the wishes and needs of the consumer.

Tangible and intangible attributes that presents, such as packaging, color, price, brand, and the services it provides, will enable consumers to understand that they are buying more than just physical attributes, ie the benefits are becoming a product to meet your needs.

Product Categories
The product categories include:
1. Tangible products: Those that can touch and see, for example, a car or a television.
2. Intangible products, which are regularly referred to as services. Such products can not touch, taste previously. Examples include a bank, a training course, among others.

Classification
Products can be classified into three groups:
1. Non-durables: We usually eat in one or more times. Examples include the wine and bread.
2. Durables: Those who survive are often the first use, that is not consumed quickly. Examples are machinery, tools, among others.
3. Consumer Products: Are purchased for own consumption. They can be commonly used, so called blocks, emergency, comparison, etc.